Perry talked about the doll on the Australian talk show, ROVE, in August 2009:Ībout a year ago, somebody wanted to make me into a doll and they made 500 of them, 'cause I happen to use they're dolls in my 'Ur So Gay' video. The doll is also similar to the doll used in the music video for ' Ur So Gay'. The figure is 12 inches high and sports an outfit similar to the one worn in the music video for ' I Kissed a Girl'. During the summer of 2009, Katy had a sweepstakes on her MySpace page where the winner gets a doll.
They retailed for $49.99 each and were only offered for a limited time. Only 500 of the dolls were made, 150 of them were roughly distributed within the record industry to tastemakers, media and other interested parties. It was designed by Jason Wu and was sold by Integrity Toys, a New York based toy maker. The Katy Perry Doll is the first official doll of Katy Perry.